Being selfish takes guts - so here's a feel-good fix to keep yours healthy. Selfish is a delicious, fruity soft drink that adds a healthy hit to your day but still tastes like a treat. Every sip is packed with gut-friendly chicory fibre to keep your body feeling its best (1, 2). Over 90% of the UK population don't get enough fibre in their diet (1) - Selfish is here to change that. So go on, treat yourself to something Selfish. References 1. National Diet and Nutrition Survey 2. This product contains 5.2g of your 12g per day chicory inulin, which helps to maintain regular gut function through more frequent bowel movements. This product should not be used as a substitute for a varied, balanced diet and a healthy lifestyle.