Velvet Comfort is now 50% Longer Lasting*. So, if it seems that the oh so softness of your Velvet toilet tissue is lasting longer, that's because it is! Velvet packaging can be recycled in store**, and we use recycled plastics in our packaging to reduce CO2*** .. *50% Longer Lasting Rolls, compared to standard rolls.. ** in the UK, please check on recyclenow.com for your nearest collection point. In Ireland, this packaging can be recycled with your household recycling collection.. Email verify.uk@essity.com for full verification details.. Average 300 sheets per roll. 2ply tissue. ***CO2 reduced: Carbon footprint reduction of the packaging due to use of recycled plastic vs. our previous packaging made with virigin fossil based plastics, based on Life Cycle Assessments conducted by Essity and verified by third party.. Average roll length 34.8m. Velvet.