LG SELF-LIT OLED evo technology<br>LG self-lit OLED is the pinnacle of TV technology. All of the screen's pixels are self-lit allowing for perfect contrast 100% colour accuracy and volume and the sharpest pixel-perfect details creating the ultimate viewing experience. LG OLED enables uncompromised picture quality at any viewing angle so everyone in the room can enjoy the same stunning images regardless of where they sit. OLED technology also provides a safer and more comfortable viewing experience thanks to its flicker-free technology and certified low blue light levels. This means less fatigue to your eyes during those boxset marathons nail-biting championship games and intense gaming sessions.<br><br>Advanced OLED processor for optimised pictures and sound<br>LG OLED C4 features the latest 9 AI Processor: the brain of the TV. This advanced processor is made for OLED intuitively ensures premium picture and sound quality and delivers image enhancement through AI Super Upscaling. It will also upscale audio for a more cinematic experience.<br><br>Smart webOS Platform <br>LG OLED C4 features webOS LG's smart platform which hosts a huge variety of the best streaming services including Freeview Play NOW Netflix Prime Video Disney+ and much more - while making browsing and searching for what to watch completely hassle-free. If you want to enjoy content mirrored from your smartphone you can do so easily with support for AirPlay 2 and Chromecast. The smart platform is controlled with the LG Magic Remote and hands-free voice control is also supported for the ultimate convenience. Whats more with LGs webOS Re:new program youll enjoy upgrades to the latest version for five years*.<br>*Customers will receive 4 upgrades over time starting from the launch version.<br><br>Cutting-edge design <br>Exceptional technology and incredible viewing experiences expertly housed in an extremely thin and light design. The LG C4 TV merges seamlessly and elegantly into any space in your home.<br><br>Exceptional Cinema experience <br>LG OLED C4 delivers the ultimate at-home cinema experience. Laser sharp pictures crystal-clear sound and perfect black levels. Dolby Vision and Filmmaker Mode now work together providing film experiences with incredible colour and contrast and looking exactly how the director intended. Dolby Atmos injects awe-inspiring drama to every genre - with 3D surround sound delivering the ultimate in full audio immersion.<br><br>Powerful Gaming experience <br>LG OLED C4 is the ideal partner for next generation consoles powering your competitive edge with an incredible 0.1ms response time plus low input lag and accelerated processor speeds. The C4 is loaded with all the pro-tools you need to dominate such as 4K@144Hz VRR ALLM and eARC as specified in HDMI 2.1 plus G-Sync FreeSync Game Optimiser and HGiG which are all integrated and ready out-of-the-box. Plus theres easy access to Twitch on LGs webOS smart platform.<br><br>Incredible sport experience <br>LG OLED delivers you the realism and intensity of the sports stadium experience at home with uncompromised picture quality at any viewing angle regardless of where you are sitting. Exceptional picture quality with immersive sound (AI sound Pro) is enhanced by the smoothest motion (OLED Motion) so no matter how intense the action is OLED keeps every detail of the game in diamond sharp focus.<br><br>OLED Care<br>LG has spent over 10 years perfecting the art of OLED TV and this is exemplified with the advanced OLED Care Technology which ensures you will enjoy optimal performance for years to come.<br><br>LG Soundbar synergy<br>Pair with a compatible LG Soundbar to enjoy a seamless connected experience with enhanced sound. WOW Orchestra utilises TV and Soundbar speakers simultaneously for an optimised experience. WOW Interface takes the hassle out of tuning your audio using Soundbar mode controls and super-accessible TV remote and on-screen menus.<br>*Compatible with select LG soundbars